And add, created in photoshop, and expertly crafted into an image that Nick photographed inside a subway car in NYC. The tagline and headline is crafted with the composition of an escalator to demonstrate how children are being given a chance to rise
Another train car ad. ZZZ's run across a blue background and the headline reads "kids sleeping on their passions because of your bank account? Introdicing $200-500 junior loans at Wells Fargo.
The third in a line of print ads, this one shows a lo-fi coudch in the background. Headline reads "Kids couch diving for change? We'll help get them somewhere with $200-500 Junior loans at Wells Fargo.
App landing page for an activation for the campaign. It's namer is " The Draw for your Dreams with Wells Fargo Junior Activation"
teens shown with their winnings. A laptop, a fine digital camera, a diploma, some high tech device, etc.
Image 1 of 3 demonstrating the activation. Two junior hands hold drawing utencils to screens, and are designing what it is that they need.
Teens gather, collaborating while designing, during their time in the competition.

Concept Date—October 2024

Previous

AI FOR ALL
Next

RAYOVAC